Penrod Resources

How Penrod’s Pardot Implementation Transformed Nevco’s Marketing Process

01/10/19

Nevco, a scoring and display company, manufactures and sells scoreboards, video displays, stadium sound, and scoring accessories to high schools, colleges, and professional venues across the globe. Their customized sports scoreboards, innovative scoring and statistical accessories, and electronic marquee signs for schools and organizations help make the game day experience memorable. However, outdated “all-or-nothing” marketing processes hindered their growth potential. Through implementing Pardot and its marketing automation capabilities, Penrod helped Nevco transform their marketing processes to nurture existing relationships and better reach new clients.

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